User-centric web design for the best experience
RealHub is a full-service software development company that offers its clients a design-driven approach based on innovation, reinvention, and experimentation. Our design team actively engages customers in evaluating product design seeking to implement only the most efficient and all-around pleasant experiences for the user.
Web and app design service
A well-designed application for a mobile device or web platform means more than a visual appearance. Any product featuring good design should provide excellent usability, be very functional, and offer a definite value to the user. Customers undoubtedly get attracted to the products with a convenient UX and UI layout. To build a successful customer-driven product, the process of new software development should start with working out UX and UI design concepts.
Realhub experts will provide a design service for their clients that includes developing the ideas for product interface architecture, visual representation, and layout schemes based on modern UX and UI design trends. We deliver innovative solutions where proven usability patterns and creative ideas are combined with technological versatility.
Our software applications and web pages are well structured, intuitive, and visually appealing. Our creations offer a great visual appeal, featuring beautiful shapes and colors, correct accents, and stylish elements. Above all that, to pave the road to the most demanding customers’ hearts, we offer a thoughtful application design approach, which is based on perfecting the following components:
- Information Architecture, or data structure. No matter how many functions are incorporated into the product, we always seek to keep it simple and easy to use;
- User Experience. We develop our product’s UX based on the preferences of real people, making it straightforward, enjoyable, and memorable;
- User Interface. We build our product aimed at fulfilling a set of specific tasks. We emphasize the app’s main functions, allowing customers to perform core activities with just a few clicks or taps. The less important but still necessary functions are not distractive, yet easy to navigate and perform.
Design phases
Before designing the software, the team needs to look at the business problem and the requirements for the new product. Then we define all the components to be developed, describe processes and data flows, and think of the front-end representation and behavior of each element.
Research and analysis
We study our product’s target audience and determine the design basics based on the user requirements. The decisions we make here will affect the final appearance of the entire software. We focus on creating a new product with a design that caters to the needs and preferences of the users and will become their favorite choice.
Sketching multiple design versions
During sketching, we start to actually work out the design of the new piece of software. Our team members brainstorm various options for the future app appearance. We may examine the existing similar ideas for inspiration or freely sketch possible solutions.
Selecting the best app sketch idea
This is a defining stage for the future product look, as the team reviews multiple solutions to determine which are most likely to succeed. Then we choose which idea should be prototyped.
Creating a design prototype
A prototype is the draft of a product that gives a good visual representation, a facade, of the design idea. It helps to test layouts and figure out if everything matches the pre-established requirements, and gather user feedback. They also assist in saving time and money.
User evaluation of the design
During user testing the team gets to observe how users interact with the system interface and collects users’ feedback. Designers see if the software design is smooth, simple, and direct. This stage is essential to figure out the design problems and debug them before launching the programming stage.
Maping
We define product design goals and analyze ways to get there. We ask experts as well as the client to give their input.
Sketching
Our team members work out the individual ideas and create their distinct vision of the product architecture and look.
Decision
At this point, the team chooses which ideas should be prototyped and creates storyboarding.
Prototyping
We draw a design prototype that is a facade of the experience we thought of while sketching.
Testing
The team finally gets to see how target users respond to the product’s feel and look.